Aside from texts and images, colors play a vital role in a website. Unfortunately, not all web designers are good at choosing the perfect colors which causes a bad layout. Whether you’re a web design pro or a student, you must know these things well. Altogether, let’s review the web design color schemes you should master in school.
To help you play better with colors, web designers like you must first grasp the color theory. Color theory is the relation and interaction of colors. It concerns complementation (the way people see them together), contrast (the look of text or other element and the background), and vibrancy (the design’s emotion). Learn this theory to help you create and convey the right emotions through good color choices.
Using the color wheel as your guide, you can unearth color harmonies out of different patterns. Below are the various color schemes or color techniques you can use to have great web design colors:
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When you choose colors for your site, do not depend solely on your taste. Consider the color’s relevance to your business or brand as well. Also, include the latest color trends to make a great web design.
What do primary and secondary colors mean? See their associations below.
- Red: Fire, power, strength, passion, courage, masculinity
- Blue: Sky, trust, winter, water, trueness, peace
- Yellow: Joy, summer, mind, cheerfulness
- Green: Growth, health, hope, money, spring
- Purple: Romance, luxury, wealth, femininity, sophistication
- Orange: Autumn, warning, optimism, compassion
Tips in Choosing the Best Web Design Color Schemes
Here are simple tips to help you choose the right color schemes for your site:
Choose a photo inspiration. Find a good photo or artwork with appealing colors. Use this as your reference for choosing your color combination.
Select a dominant color. Choose a color that will best speak your brand. Use the color association as your guide in selecting the color that suits your product or service. Put this color on the areas of your website to attract attention.
Pick your accent colors. Choose one to two accent colors for your website based on the color scheme. This creates a more visually appealing web design.
Choose the right background. Use a minimal background as much as possible. According to Website Builder Expert, choose a background that will make the clients focus on the content or products, and not on the website’s design.
With the right mix of color applied on your site, not only do you improve the texts’ readability and its overall layout; you also stimulate human senses. Learn more about web design color schemes and other web design techniques! Master it by taking a short course at a top web design school like CIIT. Contact us for questions about this program.
Sources: websitebuilderexpert.com | smashingmagazine.com | creativelive.com