Looking to push your creative boundaries and excel in multimedia arts? CIIT’s Bachelor of Multimedia Arts (BMMA) course goes beyond teaching you the technical skills of design, animation, video production, and photography. Here, you’ll constantly refine your craft, transforming “good enough” into exceptional.
Our BMMA course is led by experienced professionals who actively work in the top companies and industries. They’ll guide you through a comprehensive curriculum that includes 3D and 2D Animation, Multimedia Publishing, Advertising Principles and Practices, Motion Graphics, and Interactive Media Design. This ensures you’re not just learning the basics, but gaining the latest industry knowledge and practical skills.
Here we equip you with the latest technology to bring your creative vision to life.
You’ll have access to state-of-the-art facilities:
Your tuition fee covers access to industry-standard software like:
But CIIT goes beyond academics. Our Bachelor of Multimedia Arts degree guarantees a 100% On-the-Job Training placement with our extensive network of industry partners like TBA Studios, Secret 6, and Rocket Sheep Studio. This allows you to apply your skills in a real-world setting, building your portfolio and preparing you for a successful career in multimedia arts.

At CIIT, you’ll learn how to innovate how you create.
PROGRAM DURATION
4 academic years
3 terms per year
REQUIRED UNITS
15-21 units per term
INTERNSHIP HOURS
800 hours
ADMISSION CONTACT
Specialized Subjects
The foundation of a well-rounded multimedia artist is built on core skills like design, animation, and video production. But CIIT’s Bachelor of Multimedia Arts takes you further.
The foundation of a well-rounded multimedia artist is built on core skills like design, animation, and video production. But CIIT's Bachelor of Multimedia Arts takes you further.
Drawing
History of Graphic Design
Introduction to Multimedia Arts
Elements and Principles of Graphic Design
The course will help learners understand the elements and principles of design by going through the art-making process itself to give a foundation understanding of design rules, laws, and guidelines that they can use throughout their education and career pursuits. They will be trained through encounters of visual problems to help them develop creativity, critical thinking and innovation that will eventually lead to better aesthetic judgment and solving design problems.
2D Animation
Color Theory
Digital Photography
Typography and Layout
3D Modeling
This course focuses on learning the fundamentals of 3D Modeling and creating 3D models of diverse subjects using current software and technologies. Learners will acquire the skills that are required for various modeling and design styles. The learner’s proficiency in 3D will challenge them to find and develop their own techniques to be industry ready and globally competitive.
Writing for New Media
Writing for New Media introduces the students to the complex world of new media tools that may be used for creative writing, scriptwriting, and writing for the advertising industry. The course aims to make our students publish and produce different online contents effectively and responsibly. Our goal is to give our students the opportunity to express themselves through writing and become successful new media storytellers of their generation.
Multimedia Publishing
Fundamentals of Film and Video Production
Digital Storyboarding
Storyboarding is the process of breaking down a narrative into visual frames. Through this course, students learn to pre-visualize motion pictures and apply skill to different kinds of production (e.g. film, commercials, animation, mobile games, etc.) students also learn to interpret narratives from scripts, storylines, and design briefs and convert these into frame-by-frame illustrations. By the end of the course, each student is expected to complete their own full storyboard that details the framing, composition, treatment, and movement of each scene.
Interactive Media Design
This course introduces the students to the principles and theories of designing interactive products and applications. Discussions will also include core interactive and informative principles related to graphic design from a human-centric perspective. The course aims to provide students with a deeper understanding that human-computer interaction is a discipline concerned with the design, evaluation and implementation of interactive computer systems for human use, and with the study of major phenomena surrounding them. It targets to promote awareness in computer technology, and how usability plays a major part in achieving the effective implementation of designs and interactivity for multimedia production.
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Digital Sound Production
3D Animation
Post-Production Techniques
Advertising Principles and Practices
This course introduces students to the basic principles and practices of advertising that emphasizes creative and media strategy decision processes, the integration of traditional and digital elements, and historical, social and economic influences. This will involve the understanding and appreciation of proper strategies in Advertising, Creative, Copywriting, and Media as the bases for correct, effective and efficient advertising campaigns. This course will also provide a glimpse of Branding and Marketing, and how it applies in relation to Advertising. Aside from these, the course will also introduce students to the roles played by the different departments of an agency and the practices that are essential in actual industry situations, and most importantly, help students understand the importance of research and collaboration.
3D Environment Design
Production Design
Business Venture in Multimedia
Advanced 3D Modeling
New Media Culture
Multimedia Seminars
The Multimedia Seminars course shows the different possibilities of doing events—both online and offline. The course aims to provide knowledge on the processes of how to conduct a multimedia seminar (multimedia-related events) successfully. Students will apply the knowledge and their creative and technical skills in conceptualizing, creating a design plan, and organizing a seminar. Students will also experience attending online event/s that will further assist them in the organization of their own webinars. Lastly, students will be able to learn the value of teamwork and communication in organizing online events.
Advanced 3D Animation Capstone Project I
Capstone Project II
Practicum
The general purpose of the practicum is to give students an opportunity:
• to implement the theories and principles acquired in class;
• to complete portions of the portfolio competencies; and
• to experience diverse working situations.
The program of educational leadership at CIIT College of Arts and Technology is designed to promote the continued development and professional growth of our students. Achievement of program objectives requires an early and continuous integration of theory and practice. The practicum is considered one of the most important courses in a student’s program. It is the opportunity to apply skills and theories that can be monitored, reflected upon, and improved. The practicum implies a team relationship among the student and the college practicum supervisor. Because the experience takes place in a real-life setting, the cooperating field supervisor serves in the role of coach or mentor. In cases where students are working towards a licensure/credential, the field supervisor must be licensed in the specialty area. Communication between all parties is essential for the achievement of the goal.
Portfolio Preparation and Exhibit Design
Portfolio preparation and exhibit design are valuable factors into real life scenarios. This course will allow students to analyze and critique not only their portfolio but their peers’. Undergoing activities and test that will ensure that their materials are fitting, this course will prepare the learners to the next step in their career.
Drawing
History of Graphic Design
Introduction to Multimedia Arts
Introduction to Multimedia Arts introduces the learners to the formal elements and principles of multimedia arts, such as text, graphics, sound, video, and animation. This course also provides an overview of multimedia applications in the creative industries, career opportunities, and the moral and social responsibilities of a multimedia practitioner. It discusses relevant local and international laws affecting multimedia practice. The course also introduces the essential principles and tools for multimedia content production.
Elements and Principles of Graphic Design
The course will help learners understand the elements and principles of design by going through the art-making process itself to give a foundation understanding of design rules, laws, and guidelines that they can use throughout their education and career pursuits. They will be trained through encounters of visual problems to help them develop creativity, critical thinking and innovation that will eventually lead to better aesthetic judgment and solving design problems.
2D Animation
Color Theory
Digital Photography
Typography and Layout
3D Modeling
This course focuses on learning the fundamentals of 3D Modeling and creating 3D models of diverse subjects using current software and technologies. Learners will acquire the skills that are required for various modeling and design styles. The learner’s proficiency in 3D will challenge them to find and develop their own techniques to be industry ready and globally competitive.
Writing for New Media
Writing for New Media introduces the students to the complex world of new media tools that may be used for creative writing, scriptwriting, and writing for the advertising industry. The course aims to make our students publish and produce different online contents effectively and responsibly. Our goal is to give our students the opportunity to express themselves through writing and become successful new media storytellers of their generation.
Multimedia Publishing
Fundamentals of Film and Video Production
Motion Graphics
Interactive Media Design
This course introduces the students to the principles and theories of designing interactive products and applications. Discussions will also include core interactive and informative principles related to graphic design from a human-centric perspective. The course aims to provide students with a deeper understanding that human-computer interaction is a discipline concerned with the design, evaluation and implementation of interactive computer systems for human use, and with the study of major phenomena surrounding them. It targets to promote awareness in computer technology, and how usability plays a major part in achieving the effective implementation of designs and interactivity for multimedia production.
Digital Sound Production
3D Animation
Post-Production Techniques
Advertising Principles and Practices
This course introduces students to the basic principles and practices of advertising that emphasizes creative and media strategy decision processes, the integration of traditional and digital elements, and historical, social and economic influences. This will involve the understanding and appreciation of proper strategies in Advertising, Creative, Copywriting, and Media as the bases for correct, effective and efficient advertising campaigns. This course will also provide a glimpse of Branding and Marketing, and how it applies in relation to Advertising. Aside from these, the course will also introduce students to the roles played by the different departments of an agency and the practices that are essential in actual industry situations, and most importantly, help students understand the importance of research and collaboration.
3D Graphics
Production Design
Business Venture in Multimedia
Fashion Graphics
New Media Culture
Multimedia Seminars
The Multimedia Seminars course shows the different possibilities of doing events—both online and offline. The course aims to provide knowledge on the processes of how to conduct a multimedia seminar (multimedia-related events) successfully. Students will apply the knowledge and their creative and technical skills in conceptualizing, creating a design plan, and organizing a seminar. Students will also experience attending online event/s that will further assist them in the organization of their own webinars. Lastly, students will be able to learn the value of teamwork and communication in organizing online events.
Brand and Packaging Design
This course will discuss the principles and fundamentals on brand design and product packaging and label design. Learners will be trained on developing a brand design by studying and considering various elements related to brand design such as logo design, typography, and brand design guidelines and other design elements. Also, on developing packaging design through concept development, target market study, material study, and production and manufacturing process.
• Understand and familiarize the fundamentals and principles of brand and packaging design
• Understand different elements in brand design such as logo, typography, color study, and other design elements
• Understand different processes and methods in production packaging and label design
• Demonstrate through concept development and execution
Capstone Project I
Capstone Project II
Portfolio Preparation and Exhibit Design
Portfolio preparation and exhibit design are valuable factors into real life scenarios. This course will allow students to analyze and critique not only their portfolio but their peers’. Undergoing activities and test that will ensure that their materials are fitting, this course will prepare the learners to the next step in their career.
Practicum
Drawing
History of Graphic Design
Introduction to Multimedia Arts
Introduction to Multimedia Arts introduces the learners to the formal elements and principles of multimedia arts, such as text, graphics, sound, video, and animation. This course also provides an overview of multimedia applications in the creative industries, career opportunities, and the moral and social responsibilities of a multimedia practitioner. It discusses relevant local and international laws affecting multimedia practice. The course also introduces the essential principles and tools for multimedia content production.
Elements and Principles of Graphic Design
The course will help learners understand the elements and principles of design by going through the art-making process itself to give a foundation understanding of design rules, laws, and guidelines that they can use throughout their education and career pursuits. They will be trained through encounters of visual problems to help them develop creativity, critical thinking and innovation that will eventually lead to better aesthetic judgment and solving design problems.
2D Animation
Color Theory
Digital Photography
Typography and Layout
3D Modeling
This course focuses on learning the fundamentals of 3D Modeling and creating 3D models of diverse subjects using current software and technologies. Learners will acquire the skills that are required for various modeling and design styles. The learner’s proficiency in 3D will challenge them to find and develop their own techniques to be industry ready and globally competitive.
Writing for New Media
Writing for New Media introduces the students to the complex world of new media tools that may be used for creative writing, scriptwriting, and writing for the advertising industry. The course aims to make our students publish and produce different online contents effectively and responsibly. Our goal is to give our students the opportunity to express themselves through writing and become successful new media storytellers of their generation.
Multimedia Publishing
Fundamentals of Film and Video Production
Writing for Film and TV
The course focuses on the basic tenets of scriptwriting. Students will gain a basic understanding of the power of scriptwriting in the world of film. Topics that this course will cover are the following: conceptualization, logline writing, drafting process, characterization, classical screenplay structure, workshop process (including note taking and feedbacking), script reading and analysis. At the end of the course, students will be able to write their own short film script (15-20 pages).
Interactive Media Design
This course introduces the students to the principles and theories of designing interactive products and applications. Discussions will also include core interactive and informative principles related to graphic design from a human-centric perspective. The course aims to provide students with a deeper understanding that human-computer interaction is a discipline concerned with the design, evaluation and implementation of interactive computer systems for human use, and with the study of major phenomena surrounding them. It targets to promote awareness in computer technology, and how usability plays a major part in achieving the effective implementation of designs and interactivity for multimedia production.
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Digital Sound Production
3D Animation
Post-Production Techniques
Advertising Principles and Practices
This course introduces students to the basic principles and practices of advertising that emphasizes creative and media strategy decision processes, the integration of traditional and digital elements, and historical, social and economic influences. This will involve the understanding and appreciation of proper strategies in Advertising, Creative, Copywriting, and Media as the bases for correct, effective and efficient advertising campaigns. This course will also provide a glimpse of Branding and Marketing, and how it applies in relation to Advertising. Aside from these, the course will also introduce students to the roles played by the different departments of an agency and the practices that are essential in actual industry situations, and most importantly, help students understand the importance of research and collaboration.
Acting and Directing for Film
Production Design
Business Venture in Multimedia
Documentary Film
New Media Culture
Multimedia Seminars
The Multimedia Seminars course shows the different possibilities of doing events—both online and offline. The course aims to provide knowledge on the processes of how to conduct a multimedia seminar (multimedia-related events) successfully. Students will apply the knowledge and their creative and technical skills in conceptualizing, creating a design plan, and organizing a seminar. Students will also experience attending online event/s that will further assist them in the organization of their own webinars. Lastly, students will be able to learn the value of teamwork and communication in organizing online events.
Cinematography
Capstone Project I
Capstone Project II
Portfolio Preparation and Exhibit Design
Portfolio preparation and exhibit design are valuable factors into real life scenarios. This course will allow students to analyze and critique not only their portfolio but their peers’. Undergoing activities and test that will ensure that their materials are fitting, this course will prepare the learners to the next step in their career.
Practicum
The general purpose of the practicum is to give students an opportunity:
• to implement the theories and principles acquired in class;
• to complete portions of the portfolio competencies; and
• to experience diverse working situations.
The program of educational leadership at CIIT College of Arts and Technology is designed to promote the continued development and professional growth of our students. Achievement of program objectives requires an early and continuous integration of theory and practice. The practicum is considered one of the most important courses in a student’s program. It is the opportunity to apply skills and theories that can be monitored, reflected upon, and improved. The practicum implies a team relationship among the student and the college practicum supervisor. Because the experience takes place in a real-life setting, the cooperating field supervisor serves in the role of coach or mentor. In cases where students are working towards a licensure/credential, the field supervisor must be licensed in the specialty area. Communication between all parties is essential for the achievement of the goal.
Discover your inner artist and ignite your passion for the ever-evolving world of multimedia arts with CIIT’s Bachelor of Multimedia Arts. This dynamic course goes beyond the basics, equipping you with the technical skills and creative vision to excel in animation, graphic design, video production, and more.Â
At CIIT, we foster a collaborative learning environment, ensuring you graduate with the knowledge, practical experience, and cutting-edge tools to become a sought-after multimedia artist in the booming creative industries.
Curious about igniting your passion for multimedia arts? Here are some answers to your frequently asked questions:
The core subjects in a Bachelor Of Multimedia Arts provide a well-rounded foundation in the exciting world of digital media. Here’s a glimpse of what you can expect:
Beyond acquiring technical expertise, a Multimedia Arts Degree at CIIT equips you with a diverse skillset that empowers you to not only create captivating multimedia experiences but also thrive in a collaborative and fast-paced creative environment. Here’s a glimpse into the key skills you’ll develop:

Burning with a desire to bring your creative vision to life through animation, captivating visuals, and interactive experiences? A Bachelor of Multimedia Arts course might be your perfect match. This program caters to individuals passionate about storytelling through multimedia, equipping you with the technical skills and artistic foundation to excel in the ever-evolving creative industries.
Dive into the world of creativity! CIIT’s Bachelor of Multimedia Arts program equips you with the skills to bring your artistic vision to life. Master animation, design, and video production through hands-on projects and industry-standard software. Unleash your inner innovator and become a multimedia powerhouse – apply now at CIIT!
