Behind web design are essential facts, which even expert designers might not be aware of. If you are an aspiring web designer who dreams of building incredible web pages in the future, make sure you know these details by heart.
Pump up your design skills and consider these seven facts that top web design colleges have taught their most competent students.
Truths about Web Design
1. Color plays a crucial role in web design.
Colors enliven webpages—giving life where texts fall short. Hence, if you intend to market your business through your site, think through your pages’ color, color combination, and even saturation. Besides branding, consider color psychology, too.
Each color denotes a meaning, thus, using it inaptly may ruin the site’s message. If you are unsure on the right color to use, consider the following references:
– Blue and brown signify competence
– Yellow, pink, and white imply purity and sincerity
– Orange and red bring thrill and vigor
2. Loading time defines your site’s performance.
Every second counts, especially for impatient web users. Thus, if your website takes a decade to load, your visitors are more likely to abandon your page and go onto the next one. Many SEO experts even relate site speed to poor sales, bad user experience, and decreased revenue. So be sure you design a site with a loading time limit that does not exceed 4 seconds. Reduce your page’s elements, compress your site’s files, enable caching, and optimize your HTML codes if possible.
3. Design dictates users’ focus when browsing.
Apart from boosting your site’s audience appeal, good design also affects the way your visitors browse and react to your website. If your pages’ layout and structure appear complex or confusing, users are likely to click the back button and switch to another website. In this case, you must ensure your site is clear, simple, and easy to navigate. Make key details visible on the page and minimize navigation menus.
With mobile browsing gaining grounds, check as well if your page is mobile friendly. Contents that look and function well using any mobile device will surely gain more web traffic.
4. SEO is an integral part of your site’s success.
Gone are the days when web design was purely aesthetics. With search engines controlling your site’s web visibility and online status, you have to pay attention to what these engines want you to do. While Google’s search algorithms remain unknown, you have to get cues at how it does the sorting and ranking. This way, you can adjust the content or improve the layout based on what the search engine giants prefer. Alternatively, you may examine how top-ranking websites design their pages, too.
5. Websites get old fast.
Like technology, the World Wide Web evolves rapidly. The constant change on web browsers and arrival of advanced gadgets are huge challenges for web designers. Hence, you need to have a mindset to keep up with everything modern so the website you will create will not die out easily.
Did you know that a two- or three-year old site might be too old, especially if it rarely undergoes an update? Hence, if you are to become a web designer, check your site’s relevance and test its browser compatibility, coding, and search engine algorithms.
6. Website’s future goals are a factor to consider.
Since webpages grow old too fast, you need to be forward-looking, too. Ensure your design is timeless by addressing your website’s current and future needs and goals. Put widgets and plug-ins that can withstand, or at least respond to, possible change. Always consider usability and focus on user-centric contents.
7. Code is a way to optimize.
Contrary to popular belief, web contents are not the only ones working to optimize a page. Codes, too, have a fair share in it. No matter how appealing your site’s layout is or how often you mention your target keywords, search engines may not tag you as relevant.
Now, learn to apply only the best coding practices to befriend search engines.
Choosing among Top Web Design Colleges
Although the Philippines boasts of the best schools for web design and development, not all offers a dedicated program that focuses solely on designing web pages. CIIT, however, offers a web design specialist course that both beginners and enthusiasts can take in a span of weeks or months. Apart from teaching the basics of HTML5, CSS, Adobe Dreamweaver, the school also has modules for web programming using PHP and MySQL
Sources: lifehack.org | jayhafling.com | gorocketfuel.com | slideshare.net | chicowebmasters.com