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Master Digital Marketing Analytics, #FormulateSolutions

Accurately target customers, improve user journeys, and boost business revenues with our Advanced Digital Marketing for Analytics and Marketing Technologies.

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Revolutionize the way you market your brand

Become an expert in Google Analytics, Customer Relationship Management Tools, Facebook Analytics, Paid Advertising, Marketing Automation, and learn how to convert data into actionable solutions.

  • Mastering Google Analytics, Customer Relationship Management Tools, Facebook Analytics
  • Attribution modeling
  • Digital Marketing Frameworks
  • Conversion Rate Optimization (CRO) and A/B Testing
  • Marketing automation
  • Paid media advertising, SEO, lead generation, user experience
  • Data ethics and performance marketing
  • Lead Management Strategy
  • Client acquisition and retention
  • Week 1: Introduction to Digital Marketing Analytics
  • Week 2: Essential Pillars of Digital Marketing
  • Week 3: Measurement PLanning and Attribution Modeling
  • Week 4: Digital Marketing Tools
  • Week 5: Performance Marketing Part 1
  • Week 6: Performance Marketing Part 2
  • Week 7: Marketing Automation
  • Week 8: Use Case #1: Client Acquisition
  • Week 9: Use Case #2: User Experience & Retention
  • Week 10: Campaign Plan Presentation
  • Individual license to LYON (learning management system)
  • Access to all recorded sessions, lectures, and course materials
  • Hands-on learning experience
  • 100% online classes
  • Personal mentoring sessions with leading industry professionals
  • Certificate of Completion

Why Choose CIIT?

Digitally Enabled Classes
There will be both synchronous and asynchronous classes. While students are encouraged to attend the live video conferences, they will also be recorded and uploaded so students can re-watch their lessons and work on the materials at their own convenience.
Industry Practioner Instructor
To guarantee a quality learning experience, we’ve selected industry practitioners who have had a wide experience in the course and are equipped to teach classes online. Most of them are also tenured Specialist Instructors who have been teaching these classes for years.
Coaching and Mentoring Sessions
Engagement will play a vital role in Specialist Virtual Classes. Hence, students will be given the time for coaching and mentoring sessions with their instructors where they can ask questions, consult regarding projects, or discuss their concerns.
Free Software
Practical learning is still pivotal in our educational approach. You will be given access to software applications that you need to study the course.
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Future Career
Opportunities

For Advanced Digital Marketers

  • Marketing Operations Manager
  • Digital Marketing Manager
  • SEM Manager
  • SEO Specialist
  • Associate Consultant
  • Business Analyst
  • Senior Associate
  • Entrepreneur

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