Nowadays, most people assume that marketing is limited to digital marketing. While digital marketing plays a vital role in today’s business landscape, there are different marketing strategies for startups worth learning and applying.

If you’re trying to venture into entrepreneurship in the Philippines, you should explore various marketing strategies for startups. With the right game plan, you can boost awareness of your business and grow further.

Making your mark as a startup

Here are some marketing strategies for startups you should consider.

Conduct marketing research

Before you start selling a product or service, you should determine who your customers are and what they think of your company. Market research helps businesses determine which products or services are in demand, making your business more competitive. 

This is one of the most crucial marketing strategies for startups because it helps you understand your customer better. Marketing research is more than just customer feedback. It also means conducting a SWOT analysis to determine your possible strengths and weaknesses, opportunities, and threats. 

Build an online presence

You must have an online presence if you want to better position your business in this interconnected world. An excellent first step for people to find your company digitally is by building a website.

Building a website may take time, money, and effort, but it is a worthwhile investment. Your website helps you drive the conversation about your company. You can share more information about what you do and establish your legitimacy. Moreover, your website can build stronger relationships with potential and future customers. 

Set up business social media accounts

Social media marketing is one of the best marketing strategies for startups because it creates an opportunity for word-of-mouth marketing. You also have the chance to build your brand and create a loyal community. 

Your business social media accounts can be effective communication platforms to reach your target audience. There are plenty of excellent tools you can maximize to attain your goals and show the world what your business has to offer. 

Sponsor a local event

If you’re trying to raise awareness in your local community, sponsoring a local event is one of the best marketing strategies for startups you should try. Choose a local event relevant to your business, and you can reach more people in your target market. 

Some entrepreneurial ventures might find sponsoring an event intimidating because it entails investing money. However, some events require only sponsorships in kind. This marketing strategy can be an excellent opportunity to educate about what your company has to offer. You might even find future patrons through events like this. You can start small by looking through the list of events hosted by a local organization.

Use video marketing

Nowadays, it can be challenging to captivate people’s attention. Video marketing is considered one of the top marketing strategies for startups for lead generation. Video marketing can help you get people’s attention and educate them about your business. 

You can venture into video marketing with your smartphone, even if you’re still a working student. Moreover, you can use video content across various platforms, such as your social media platforms, website, and even email marketing. Thus, it’s a worthwhile investment. 

The implementation and proper guidance of CIIT

Implementing these best marketing strategies for startups is feasible, even for a student doing part-time work. However, if you want your business to be industry-ready, you should invest in one of the best college courses in the Philippines – entrepreneurship. Learn entrepreneurship from industry practitioners that can walk the talk, and consider studying at CIIT Philippines. 

At CIIT Philippines, you will learn more than effective marketing strategies for startups. We encourage our CIITizens to let their creativity shine. CIIT embraces the latest technology when it comes to software and platforms. Our community of innovators uses a variety of tools and techniques, from pen and paper to advanced computer systems and software. This is to ensure that our learners are well-prepared for the modern workforce. Furthermore, we take pride in providing a community that student entrepreneurs/startup founders can fully leverage, thanks to the bustling collaboration of technology and arts under the same roof.
CIIT Philippines believes quality education should be easily accessible. Our CIIT Online Admission System (COAST) enables students to apply and determine their enrollment status in real-time. In addition, we offer scholarship programs, such as the Interweave Scholarship Program, Future CIITizen Scholarship Grant, and CIIT Financial Aid Program to make good quality education within reach. Browse through our CIIT programs to learn more.