Many brands thrive thanks to digital marketing. Given its value to businesses across various industries, having such skills can be an asset for young professionals.
As part of our commitment to building students’ industry readiness, CIIT Senior High School had a seminar-workshop on “Digital Marketing Strategies: Promoting Events with Confidence” last November 13. The event was organized by our Seminars and Workshop teacher Ms. Heidi May De Leon Hije with guest speaker Ms. Anna Lorraine Galura, the Head of E-commerce at Kimstore. Ms. Galura talked about best practices and trends to promote experiential initiatives across online channels.
The audience plays a central role in marketing and events. To begin, senior high students were introduced to the concept of identifying the right market. They learned how to set goals for event promotion, conduct research on the target audience, craft messages or content that would resonate with them, and choose the most effective channels to engage and generate excitement about the event.
The workshop focused on key channels for digital marketing. Students were taught to craft engaging content on social media and be inviting through email campaigns. They also discussed long forms of content marketing, such as articles and blogs. Additionally, the talk also covered how to leverage influencer collaboration and paid advertising.
After learning about strategies and techniques to market event experiences, students analyzed how these methods were implemented in successful marketing campaigns for events. They also got to put all these digital marketing lessons into practice by formulating their own event promotion strategies and received advice on how to confidently present their ideas.
Looking for hands-on learning in arts and technology? CIIT offers practical exercises and exciting events to showcase our students’ talents. Apply now and be part of the creative experiences at CIIT!