mood and emotion in design

Mood and Emotion in Design: A Creative Process

You may not be aware of this, but the mood and emotion in design may have affected how you go about your day.

Author Rainbow Rowell once wrote, “Art isn’t supposed to look nice. It was supposed to make you feel something.” posing that art and aesthetics can potentially influence people’s visceral and behavioral levels of processing. While each artist or viewer has their own perception of what art is, there are cases that it can make us feel emotions

Art has always had the power to captivate people and is central to human existence. Incredible visuals from varying times in history have taken millions of individuals to different worlds or provided them glimpses of the artist’s mind. And sometimes, art can influence how people think and ultimately affect their decisions. You may not be aware of this, but the mood and emotion in design may have affected how you go about your day. After all, humans have always been visual creatures

Art and emotion intertwined

How do you convey sadness, happiness, joy, surprise, or any other emotion through art? Through the use of color, composition, and other design elements, artists are able to convey a wide range of emotions and moods in their work. As an illustrator or art student, it’s important to understand the impact of mood and emotion in design. Understanding that art and emotion are deeply intertwined takes your work to a deeper level. 

Art is supposed to create impact and evoke feelings

mood and emotion in design

The purpose of creative works is to provoke reactions from those who experience them. Some works intend to invoke joy and excitement, while some pieces are meant to make viewers feel sad or despair. Furthermore, remarkable works of art are created to leave a lasting impression on people. Viewing a masterpiece should be a memorable experience that lingers in your memory, long after you’ve walked away. 

In terms of the color you use, warm colors like red and orange can ignite feelings of passion and energy. While cool colors like blue and green can evoke a sense of calmness and tranquility. Additionally, contrasting colors can create tension and intensity. While harmonious color schemes can evoke a sense of balance and unity, allowing you to convey a wide range of emotions through your chosen hues.

Consider iconic creations like Leonardo da Vinci’s Mona Lisa or Vincent Van Gogh’s Starry Starry Night. Which have continued to captivate and inspire people long after their creators have passed. Even rudimentary artworks of people who existed millions of years ago can still make you a bit sympathetic to their lives!

Art and emotions are meant to be shared

While everyone has their point of view, the mood and emotion in design depend entirely on the artist’s vision. Art enables people to get a glimpse into the artist’s emotional state and perspective. For instance, Edvard Munch’s iconic painting “The Scream” is renowned for expressing anxiety and psychological distress. While Bob Ross remains to be an inspiration for thousands of aspiring artists for his calm demeanor that’s accurately represented by his art. 

Because of art’s nature to be shared, you often find it in different forms in public. Such as graffiti to even the most expensive paintings shown in museums. No matter where you go, you always find art. Unless it’s a private piece made for select eyes only, you can find art pieces proudly shown for people to see

Artworks record history

mood and emotion in design

Aside from affecting the mood and emotion in design, art is closely tied to the time period in which it was created. You can learn a lot about history from various art pieces, from depictions of the roman empire to cultures of the 15th century conveyed through color and its distinct style. Art has become a creative way of recording events or extraordinary experiences. They also serve as a reminder of the past. Enabling future generations to learn a lot about history by visiting museums and art galleries. 

Art can elevate the ordinary

Life without art is dull and boring. That’s why many spaces are made more interesting with art displayed for everyone. Underpasses become more enjoyable to walk through when murals are painted. People stop and take photos of impressive works of art such as statues, graffiti, and even buildings. The mood and emotion in design have the power to make people pause. Appreciate places they would otherwise never have noticed. 

Pursue a path of creativity

mood and emotion in design

If you want to learn more about the mood and emotion in design, you should consider pursuing multimedia arts in the Philippines. CIIT Philippines is more than just an arts and technology school. We are a community of innovators that allows learners to unlock their potential and become industry-ready. We have experienced industry practitioners as professors and instructors, so you learn from people who can walk the talk.

At CIIT Philippines, you have the opportunity to master how to learn design and more. We offer tips for Filipino students to make their dreams a reality and we ensure arts and design education is within people’s reach. Finally, we offer various scholarship programs, such as the Interweave Scholarship Program, Future CIITzen Scholarship Grant, and CIIT Financial Aid Program.

Moreover, access to CIIT Philippines is made easy through our CIIT Online Admissions System (COAST). You can apply and check your application status with a click of a finger. If you want to understand the mood and emotion in design, start by making an important decision and explore our arts programs today to know more. 

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