mobile responsive web design in laptop tablet and smartphone

Why and How to Make a Mobile Responsive Web Design

A mobile responsive web design is the “big thing” in the industry right now. So, if you’re a student planning to enroll in a web design school or a business owner new to this technique, here’s what you need to know.

What’s a Responsive Website?

A responsive website is one with a flexible, liquid layout that adapts to fit many screen sizes, resolutions, and devices. In fact, a responsive web design lets sites change the size of the layout depending on the user’s screen resolution. In the same way, it creates an easy interface as visitors browse websites whether on a desktop, tablet, or smartphone.

CIIT website in different platforms

Why Is It Important to Have a Mobile Responsive Web Design?

1. Growing mobile usage

The world has gone mobile-ready! In particular, after battling a tough race to become the most used platform for internet access, mobile has at last surpassed desktop in usage.

Global internet access graph

Based on a press release from StatCounter, an online visitor stats tool, almost 80% of internet usage will be mobile by 2018. At present, over half (52.7%) of global internet users access the internet using mobile devices. Therefore, users expect your site to have a mobile responsive web design.

2. Google recommendation

Google has the power to make search marketers listen, garnering over half (67%) of the search market share. Besides, it said it recommends the responsive web design’s mobile configuration and refers to it as a best industry practice. Here’s why.


3. Conversion rate growth


Based on a report by Monetate Ecommerce Quarterly, mobile conversion rates are higher than desktop conversion rates in the last five quarters. With this, though, having a mobile responsive website can increase the chances site visits will convert into sales.

4. Better user experience

Mobile responsive websites give users a better experience. Here are some stats to prove it from Google’s Think Insights:


5. Easier site management

laptop and smartphone for website management

With a desktop and a mobile site, you must run separate social media and search engine optimization or SEO campaigns for each. Otherwise, if you only have one responsive design, aside from low-cost, your site will be easier to manage, too.

What Factors Contribute to An Effective Mobile-Friendly Website?

Many factors rather add to an effective mobile-friendly website. Here are a few of them.

  1. Preferred width – Set the width so users won’t have to zoom in or out and/or scroll down or up the page.
  2. Readability – Contents must be readable to every user; hence, think of both the font style/size and word usage.
  3. Image width – Give your graphics a full width of 100%, so you can resize them automatically.
  4. Use of word-wrap – Display long strings even on narrow screens.

Learning It

Do you want to learn how to create a mobile responsive web design? Enroll at CIIT! Likewise, visit our web design course page for more details.

Sources: huffingtonpost.com | 1stwebdesigner.com | designbyhawkeye.com | thesitewizard.com | conversionxl.com | impactbnd.com | smartinsights.com | socpub.com | visual.ly

Related Articles:
Seven Web Design Facts Every Aspiring Designer Should Know
Nine Qualities to Look for in a Web Design School

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