Web sites play an important role in the digital age. In fact, their purpose has conquered the business world—being a helpful marketing tool. However, not every web site has the power to maintain good online presence. This may be due to external factors, as varying algorithms, applied by search engine giants. While true, a web site owner still holds the chance to enhance the online visibility of his business using his web site alone. How can you help someone become successful online? Think web design.
Great web designs are not a requirement for businesses to succeed in the virtual market. As art, though, they can entice users and web crawlers alike.
What You Ought to Know
Good design does not always mean a site has striking content. The layout alone does not catch attention. On the contrary, structure (for easy navigation), functionality, and regular maintenance also charm users. These internal factors make web sites useful and trendy.
If you wish to create or transform a site to a huge hit, find your advantage now. Consider web design techniques that will not die soon.
Techniques to Try Today
A handful web design techniques reached a mark recently and will remain in the coming years.
1. Applying Clear and Big Texts
Countless sites have shifted to this style of home page where the “above the fold” section contains large, yet short texts with relevant background images or videos. These excite users because they read lesser content. Avoid overloading the pages with graphics and texts and Internet users will view the pages or respond to the “call to action” button.
2. Including Icons to Signify Something Else
Another way to avoid putting so many texts on a web page is by replacing them with equivalent icons. A chat balloon icon may replace the chat, customer service, or “talk to us” feature. The icon comes with a short textual description and/or a “call to action button.”
3. Using Parallax scrolling
This design gives the illusion of movement whenever a user scrolls up or down to browse the page. With an image that moves slowly and slower than the object in the foreground, it makes the site come to life.
4. Placing Few Pages
Online visitors become tired of browsing several pages before discovering what they really need. Fewer pages appear neat and portray the web site owner as an organized person. Also, this technique allows faster loading.
Are you looking for details on current techniques or skills in creating an online page? Enroll at CIIT, a leading web design school in the Philippines. For added information, contact 411-1196.