graphics design

Graphics Design in the Philippines: Tradition Meets Technology

When was the last time you saw a hand-drawn cover of an album or a hand-painted poster for a movie? Bet some of you can’t even recall what it looked like, don’t you?

Well, in this age of MacBooks and IPads, we can rarely see things done manually. Unlike three decades ago when painters would climb the ladder, hold a palette on one hand, and splatter colors on a wall, artists are now seen in front of their computers, making wonders on a blank sheet of Adobe Photoshop. Graphics designers today no longer have to decide on the perfect brand of acrylic paint or the best size of paint brush to buy, instead they only make up their mind on the perfect design software or the best set of computer to use.

But while conventional artists think that contemporary form of graphics design only diminishes the quality of art, many industries believe that technology is a necessity and therefore must be embraced entirely. Below are some of the reasons why it is important:

Modern Marketing

Marketing uses modern-day channels such as media and the Internet to promote products and widen target market. And because graphics design massively contributes to a marketing success, image-based designs, type-based designs, symbols, and logos would have to complement the marketing tool or vehicle to be used. They also have to be computer generated to incorporate more aesthetic and interesting features and grab customers’ attention.


Modernization calls for an updated design strategy. Meeting the ever-changing and increasing demand of modernization is a constant challenge that designers must comply.

Diverse needs of clients

Delivering customer satisfaction is one of the few levers that will help businesses stand out from the current market. As different companies embrace modern technology, they have to target customers using different channels such as print, media, and the Web. Also, it is important that they acquire design knowledge to deliver appropriateness of layout. It is vital that they realign design service and strategies based on the needs of different clients and different markets.

Coping the Test of Time

The foregoing challenges have pushed graphics design in the Philippines to come-up with better solution to improve and to provide the world with proficient designers. Current technology creates fusion of traditional skills and computer-based knowledge. To counter drifts, education is being used to prepare aspiring designers to master a variety of skills and concepts.  Most schools of arts and technology integrates technical teaching and hands-on training to leverage education of graphics design.

CIIT College of Arts and Technology incorporates an industry-based curriculum through laboratory-based and project-based methods. Learners are exposed to modern facilities and software to harness their creative skills. Most importantly, students adapt the needed competency for an easy shift to real job settings.

To know more about how CIIT can help you improve your skills, you may visit ciit-ph.com.

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