Graphic Design

Fighting Philippine Graphic Design Industry’s Biggest Battle

Opportunities are on the rise for Filipino graphic designers worldwide.

In fact, graphic designing has been classified as one of the most in-demand skills/occupations by the land-based placement agencies in the Philippines (POEA, 2010) and also one of the most sought-after courses by the Department of Labor and Employment and the Commission of Higher Education.

But in a country that gives greater importance to academic courses, will it be possible to take our people’s creative flairs to the next level?

Filipino Graphic Designers’ Toughest Challenge

Graphic design is a creative process of combining images, typography, and technology in order to convey important message. Since most of us are visual learners, graphic designs are considered powerful tools for visual literacy. As a matter of fact, compared to those that are heard or read, people are most likely to remember those that they have seen or watched. Our brain, according to studies, can retain 80 percent of information from videos, infographics, and other illustrations.

When it comes to graphic designs, the Philippines has always been a popular choice among international companies and employers. Its diverse culture gives equal importance to various art forms. Thus, graphic design in the country is often characterized by rich colors, fine lines, and festive elements. A perfect example would be a “jeepney” reflecting Filipino’s ingenuity through its bright, funky, colorful and modest designs.

Despite Filipinos’ innate creativity and passion for the arts, aspiring Pinoy designers struggle to find schools that focus on graphic design and multimedia courses. Besides lack of available technology and limited number of credible learning institution for arts and graphic designs, most colleges in the country are fixated to academic courses such as business, English, and sciences.

A Brighter Future

Graphic design is a complex process. It goes beyond color combinations, lines, shapes, and typography. Apart from basic art principles, you should also learn animation, photo editing, and original graphic designs commonly used in advertisements, web pages, and printed materials.

Since trends and techniques in graphic designs are constantly changing, choosing a school that provides industry-based education would be important. It will play a vital role in keeping with the demands of the industry.

Despite the challenges of providing multimedia-focused courses, Quezon-City-based school, CIIT strives to provide the best avenue for aspiring graphic designers in the country. Established in 2008, the school carries on its mission of providing high quality, affordable, and industry-based IT education that equips students to highly rewarding careers.

If you are constantly gushing with creativity, you should come to the right place. CIIT provides digital graphics design courses that will harness your artistic potentials in sketching, illustration and story boarding. It will push your skills to the next level by introducing graphic design software in Adobe, 3D animation and other effects tool designed to mold your innate creative flairs.

Now is the best time to take your talent to greater heights. Fulfill your dream of becoming the country’s famous graphic designer. For more information about their courses, you may visit ciit-ph.com.

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