3D Animation Benefits in Branding - The Postman

3D Animation Benefits: Exploring its Impact to Business and Branding

We are living in an era of limitless possibilities. The information age has helped us redefine our limits, especially our communication practices. Who would have thought we can make our drawings move? Who would have thought this can help our businesses grow? Know more about 3D animation benefits in business and why it is best for start-ups. 

3D Animation as a Powerful Business Tool

Have you ever seen Renault’s brand film called The Postman? The film features a classic princess tale story with a punch of funny antics. This 90-second commercial was made by Akama and Paris Studio NKI for the brand’s line of electric vehicles.

This commercial used 3D animation. Study.com defines 3D animation as “the process of taking real 3D objects and shaping them into moveable, animated objects.” Similarly, there are various types of 3D animation. Some of which are stop-motion and CGI. When used effectively, these 3D animation styles will surely hit its goals. 

What makes 3D animation good for businesses? Study suggests that the brain could process visuals 60,000x faster than texts. Consequently, this leads to the high retention rate of videos and images that we see each day. As a result, businesses who have used visuals in their promotion achieve higher retention to their audience. Therefore, creating an increase in their popularity and sales.

3D Animation Benefits in Business: Why It’s Great for Start-Ups 

Improve your marketing styles with 3D animation! Specifically, here are benefits of 3D animation in your business:

Catches Audience Attention

One of the many 3D animation benefits is it gives comic relief in most instances which makes it interesting to viewers. This universal appeal creates a great impact, especially in promotion. Once you’ve got their interest, it is easier to introduce to them your products and services.

Promotes Interactivity

Companies use animation to engage their customers. Imaginative concept and effects help in creating videos which will evoke audience participation. This way, they will feel more connected and interested to your brand.

Creates Branding

Animation is great for promotion. Using the technology and imagery, firms could explain the goal of their business very well. A well-made video animation will stick to their minds for a long time and will make a remarkable brand. Thus, it will create individuality and amplify uniqueness.

Attracts Online Traffic

One of the advantages of 3D animation is that it can be posted on multiple platforms. Since there are millions of internet users within a day, you have a high chance to get brand exposure. Moreover, Dreamgrow.com says including video on a landing page can increase conversions by 80%. This is something that start-up business owners should take advantage of.

Improves Cost-Effectiveness

As 3D animation produces photorealistic models of various products and projects, companies find it easier to correct errors and achieve 100 percent accuracy. Money and time saved through 3D technology vary for each manufacturer. However, common sense says that every error that gets through to the next phase of production without repair boosts cost.

Learn 3D Animation at CIIT

Do you find these 3D animation benefits perfect for your start-up business? Then enroll in an animation school.

Hence, if you are looking for a 3D animation school, CIIT offers a short course made for you. CIIT Alabang and CIIT Kamuning offer 3D animation specialist program which aims to show you how the world of computer graphics works. The techniques you will learn are industry-based, which is an edge if you want to pursue a career in this field. Learn from the basics of 3D pipeline (modeling) to the advanced courses (texture, animation, and effects).

So, what are you waiting for? Enjoy high-quality teaching at CIIT Philippines. Just browse through our offered programs to learn more about our short courses and senior high school programs.

Sources: stashmedia.tv | campaignlive.co.uk | dreamgrow.com | study.com | popvideo.com

Related Article:
A Beginner’s Guide on How to Become a 3D Animator

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