Digital marketing shows no signs of slowing down. The GetCRAFT survey in 2017 reported video as the most effective content among popular formats. This means we need more multimedia artists now and, in the years to come. As an aspiring multimedia artist, you should devote time to sharpen your skill. One way to hone it is to apply various video editing tricks online.
Now, great video editing skill is a plus. As per State of Online Video 2017 report, Filipinos spend around 6.35 hours a week viewing videos online. It is the fourth-longest among the countries surveyed. Hence, this is the perfect time to enhance your editing skills and be a part of the industry. CIIT Philippines presents these tips and tricks for you.
Key Video Editing Terms Every Beginner Should Know
The first step to becoming an expert video editor is to know the key terms. Don’t just memorize them—understand them as well. It may be confusing at first, but you’ll get used to them with continuous usage. Anything is hard at first, so make sure to figure out how they work!
A to L
- Aspect Ratio: the ratio of the width to the height of a video
- Capture: the import and conversion of video and audio files from external video devices such as VCR or DV camcorders to a computer
- Compositing: the process of merging multiple layers of video or image
- Codec: a program used to compress or decompress digital clips
- Color Temperature: the visible light in a shot
- Crop: the trimming of an image
- Cut: the sudden change from one shot to the next
- Encoding: the method of converting digital video files from one format to another
- Export: a means to save either an entire video or a part of it into an external video device
- Filter Effect: a digital effect applied on a clip to alter its color during post-production
- Import: the process of bringing media elements such as audio files, movie clips, and still images into the working space
- Layering: the adding of layers to overlaid video using a video editing tool
- Lip Sync: the act of matching one’s lip movement to a pre-recorded speech or vocals
P to T
- Post Production: anything that happens to the video after its production, e.g., editing, effects, and color change
- Render: the finalizing of videos by working on its effects, transitions, tracks, and timeline
- Render Time: the period of compositing source elements and commands into one video file to make the sequence play in motion
- Resolution: the actual number of horizontal and vertical pixels your video contains
- Roll: the texts that move up from the bottom of the screen
- Sound Effect: the audio fused to a video that makes a scene more realistic
- Storyboard: a set of drawings that illustrate all of the scenes in your production
- Sweetening: the process of adding filters or other effects to make the audio sound better
- Timeline: an interface that lets editor bring video and audio clips together and put them in a sequence
- Track: a series of video or audio clips in the editing timeline that editors combine and superimpose into the final production
Video Editing Tricks of Professional Artists
Knowing the common video editing terms is just the start of your journey. Application of these terms is next. You should also learn the video editing tricks and secrets of expert editors. This way, you can create polished and quality videos. If you think that producing a good video is just about the costly tools—you are wrong. It’s also about following these simple tips:
Download a copy of the video editing tips infographic.
Now, face your computer. Master these video editing tricks and tips. Practice now and you’ll surely reap what you sow. CIIT Philippines – Multimedia Arts School is here to help aspiring artists like you. We provide the best instructors, workstations, and a hands-on approach to learning. Check out the CIIT Multimedia Arts course now. Be part of the growing family of professional editors. Contact us now to know more about the CIIT Multimedia Arts tuition fee.
Sources: rappler.com | bworldonline.com