Digital Marketing Specialist

10 sessions - 4 hours per session

The Digital Marketing Specialist Program provides a venue to understanding today’s customers in the era of online and mobile users. Here you will learn and understand the key concepts of digital marketing and help you create a sound digital marketing strategy. Immerse yourself in both global and locally used digital marketing techniques and also take a look at emerging digital trends.

The Digital Marketing Specialist Program will equip you with the necessary knowledge and tools for immediate application which you can use to immediately make your business competitive.

Digital Marketing - 1 session

  • Introduction to Digital Marketing
  • Understanding Digital Marketing
  • Introduction to a Digital Marketing Plan
Output - Create an initial Digital Marketing Plan and identify a customer’s online journey.

Social Media - 2 sessions

  • Social Media 101
  • Social Media Marketing and Advertising
Output - Create a social media and social media advertising plan.

Search - 2 sessions

  • Introduction to Search
  • Search Engine Marketing- Understanding Google Ads
  • SEO 101
Output - Complete an SEO worksheet and create an SEM strategy plan.

Content Marketing - 1 session

  • Blogging 101
  • Creating a content plan and calendar
  • Why Bloggers
Output - Create a content or blog calendar, and create content on various content platforms.

E-mail and Mobile Marketing -1 session

  • Effective e-mail and newsletter marketing
  • Using and maintaining a CRM
  • Marketing on the Go
Output - Register to a free E-mail and CRM tool, practical application on the tools, sending e-mail.

E-commerce - 1 session

  • Introduction to e-commerce
  • E-commerce strategy
Output - E-commerce Strategy Plan and practical application on posting products and services.

Your Website - 1 session

  • Why have a website
  • Websites 101
  • Website Maintenance
Output - Create a wireframe and Website Map, practical application on free website creation online.

Digital Marketing 360 - 1 session

  • Identifying your customers, audience and networks
  • Creating a Digital Marketing Plan or Strategy
  • Creating your online presence
  • Digital Influencer Marketing
Output - Full Digital Marketing Plan, culmination activity and presentation.


  • July 22 to Sept 23, 2017 (Sat) - 2:00pm - 6:00pm